This kind of research pertains to the spheres of management, technology and marketing due diligence. A corporate or personal profile is compiled through a number of significant events: both activities of a player and actions towards a player. The category of coverage characterizes the aspects, in which a company or figure is represented in the media. These aspects become explicit through the events a figure takes part in or through expert assessment of their activity.
A profile can be created based on the following structural characteristics of a market player:
- The context of media coverage (based on different classification methods)
- The category (leadership, investment appeal, staff policy, etc.)
- Relations with other market players (companies and persons)
The type of relation between the figures characterizes the complexity of a market or industry, the nature of market conflicts and perspectives for development. The stability of intercompany relations points to company’s business interests and can help explore their strategies and dominant behavior trends.
NB! Our relations with customers are often determined by confidentiality agreements. This is the reason why the information in the samples is not provided in full, with some company and personal names deliberately changed.
