Image and PR activity analysis in the open media
Image and PR activity analysis is a document containing mostly quantitative characteristics, which facilitate research of company’s presence in the media. The research parameters will include:
- the topic of company mentioning;
- direct/indirect mentioning;
- implications of company mentioning;
- the modality of mentioning.
Product sample
Analysis of product coverage in the open media
The analysis exposes media presence of products and prices, together with sales indices of distribution channels and suppliers (for example, the presence of services and content of various providers in the Big 3 stores). A research of this kind pertains to the sphere of advertising audit and media benchmarking and is usually conducted on the basis of quantitative methods.
Product sample
NB! Our relations with customers are often determined by confidentiality agreements. This is the reason why the information in the samples is not provided in full, with some company and personal names deliberately changed.
